SMS and Marketing Email integration


SMS and Marketing Email integration can do a lot more than simply handling brands reach the right audience with seamless, connected experience.

18/05/2020 By

Combining integration into progress and development into dollars and cents, the global dynamic market is expected to grow at a compounded annual rate of around 34%. There has to be a reason behind this type of speedy growth – and it's pretty simple. Integrating SMS and marketing email results in evolved experience and has benefitted businesses that are increasingly adopting to amplify results. 

Business houses that have already incorporated SMS and email are experiencing positive and beneficial opportunities to reach their clients through featured and combined messages which are surely going to improve the experience. This integration allows you to connect with potential customers beyond, improve brands' visibility, and a lot more…

Smart integration of communication channels offers a more powerful message and in true sense amplifies the customer's engagement and retains the lifecycles.

What business demands are to take your global message marketing to a new level and explore the new target audience. The advantages obtained through SMS and email marketing integration are many and trust you me together it makes the choicest communication for every business.

How did this integration help strengthen your business?

SMS and email marketing integration have seen a high open-rate compared to phone calls, which makes it an ideal choice to reach customers.

Email marketing is the staple method accepted by businesses worldwide to reach clients and prospective leads. This method is highly dependable and ubiquitous, SMS & Marketing Email integration has shown a positive combination and with a range of tools and services that marketers can run this integrated platform is quickly picking up the pace and sprinting to connect to the world around. A well-strategized marketing program will offer various steps where you ought to decide to achieve a specific target.

By using manifold communication platforms together, you create an uninterrupted, connected experience for your clients, one that encourages confidence, reliance, and ensures they look forward to your messages. Email and SMS together intensify your engagement determinations for every part of the customer development.

Undoubtedly the SMS and Marketing email integration has helped result in better customer experience in several proven ways

Let’s look into some key elements SMS Marketing together with email contends to be a powerful duo. SMS and Email integration help create a better customer experience in several ways.

Acceptable and instant

SMS marketing is known to have delivered the right information and sets well on client expectations. People world-over uses billions of smartphones where marketers can easily shoot a message instantly. When your business demands an immediate connection with your client, perhaps a time-sensitive deal or important product launch (long-awaited) –SMS marketing is the only option.  

Email marketing shoulders the responsibility of carrying detailed information share, which of course does not need an instant response – this information is usually used as a reference point of the sale later.

Receives impressive output

Most Importantly –SMS marketing shares a dominating open rate of more than 81.6%  and research shows that text messages which have an URL receive a click-through rate of 35% on an average. If you compare and calculate you'll consider the SMS marketing for a genuine ROI. While SMS in exceptional, we have noticed positive results when SMS is integrated with email as this gives a strong open-rate ratio.

Superseding SPAM filters

Many a time customers and subscribers are most likely to receive hundreds of email in their mailboxes; a number of them are employed with email application’s spam filter and junk folders. However, the better part of the other well-intended marketing emails can end up here. Since spam is an unavoidable component and one which cannot be ruled away easily – we tend to regulate various permissions and consent to make this work.

In contrast to the above, SMS has stringent regulations governed by TCPA. Customers who tend to opt-out at any point in time can do so. This option makes SMS a higher dependable platform and one that complements the email.
Marketing strategies that used SMS for all time-bound messaging and email for longer descriptive content works well and is highly effective.

SMS & Email Work Well Together

Integrated digital and mobile marketing is the most effective when SMS is used in the right conjunction with emails. How? Well simply including mobile contact numbers on an email campaign wades the way and entices the customer to connect with you. Similarly using SMS, one can send brief messages encouraging a client to sign up or take a subscription to a newsletter based on their interests. Smart tactics offer marketers greater opportunities to initiate and weave rewarding communications with their target audience.

Omnichannel communication strategy

The meticulous use of SMS marketing is way ahead since it is synonymous with speed and offers instant results and engaging notifications. In today's fast-paced market, SMS marketing cannot be used as the traditional way –it needs to be a part of the all-inclusive Omni-channel strategy – a plan that can easily be integrated into a communication plan that embraces multi-channel conversations.

HandySends communication API includes SMS messaging and email including voice and more - all these are seamlessly integrated into a digital and mobile marketing ecosystem ensuring customers to offer whatever they prefer.

Top 4 enhancers to sum up SMS & Marketing EMAIL integration

  • Alerts- Alert SMS's are a must for security reasons and customer safety. Important information sent on email might end up in Spam folder (unfortunately) the content of the email might be an alert from a bank or your account. SMS marketing API allows to send smart alerts to clients and keep them updated on important activities which they must be aware of. To make sure they receive it; SMS is considered the apt platform.
  • Reminders- Often sending mails for confirmation or acknowledgment is welcome by customers, but repetitive emails can be an irritant. SMS reminders enhance communication and link them to existing communication. A smart way to keep the client posted for their trip, payment, flight amendment schedules, and more always help their adherence to Calendar management and being organized.
  • Notifications- It works more or less like a reminder yet is an email extension. While sending details about purchase or delivery, it is pertinent to have accurate real-time updating with clients. Since a handset is always with the client, there are 0.5% chances of missing the notification. This is the most accepted mode of communication is you want to reach the client urgently and keep his informed. 
  • Confirmations - Why is a confirmation message important? If a client makes an expensive purchase or simply books a hotel. The reservation team would like to send him a confirmation email-should in case the email bounces –the only way to reach him and acknowledge his booking is through SMS confirmation –this adds a support layer to the email communication, hence important and crucial.

Offering services –a notch higher - SMS marketing is one of the preferred means to send SAVE a DATE, Appointments and even informing them of services that they have booked for. You book a plumber to attend to your leaky tap and for the field agent to communicate with you-he needs a service reminder to be sent so you are aware and he can be of assistance.

As the number of communication channels used by customers is increasing every minute, it'll become increasingly important to send messages and information where those customers want to receive it. Strategizing an effective plan to implement  SMS and email is acutely important for every business as communication holds key to results and results define the bottom line of all business sheets.

 

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